What I did: Concept, Writing
Created during Xbox 360's More Fun Time campaign, this (fantastic) PR piece targeted magazine editors, big-time bloggers, and television personalities during the holiday season of 2009. Disguised as Dr. Seymour Funtime's top-secret report on finding the Global Cure for Boredom, this printed mailer presented the latest features of Xbox 360 and Xbox Live in three hilarious case studies, complete with a self-diagnosis kit and a fun time quiz.
Needless to say, images of the promotion were splashed across websites and magazines throughout the country in the ensuing weeks.
I worked with a creative director and art director to conceptualize the mailer, and I wrote every word. (Including "moist towelette," of which I was pretty excited.)
Done at Parliament in Portland.