What I did: Co-founder, Creative Direction, Branding, Site Design, UX design, Visual Design, Writing, Video
Departing from traditional text-heavy online trail guides, Tmber told the story of each trail with video, GPS routes, large images, and member-created trip reports – connecting people to the right adventure for their skill level and time frame.
As creator and co-founder, I was responsible for everything on the public-facing side of Tmber, including branding, site design, user experience, and all the content (writing, visual design, and video) that appeared on the site.
In little more than a year, Tmber documented 200 local routes from scratch (thanks in part to 40 volunteers), while also offering live educational events and opening an online store. We also partnered with Eddie Bauer to develop and supply the data that powered their Adventure Guide App, which featured 10,000 outdoor activities across the USA.
View more Tmber visual design examples here