What I did: Copywriting, Scriptwriting

Taking a cue from its Silicon Valley competition, Microsoft has opened up consumer-facing stores in the finest malls across America. Each Microsoft Store serves up top-notch signature PCs, a help desk, futuristic technology, how-to classes, and lots of friendly employees in an environment that would impress Charles Eames himself.

I was both writer and final eyes on brochures, posters, advertisements, barricades, billboards, radio commercials, and on and on.

Done at Parliament in Portland.