What I did: Art Direction, Visual Design, Concepting, Strategy
A refocused Eddie Bauer is once again on the rise, on a mission to be the best multichannel outdoor company in the world. The ever-expanding eddiebauer.com is at the heart of the effort, featuring thousands of SKUs and millions of unique visitors monthly.
As Senior Web Designer, I spend most of my time conceptualizing and designing promotional content for the site, giving creative direction for future campaigns, and developing ads, social media content, and microsite content. With a side salad of presenting to senior management and creating daily emails.
The sampling shown here represents a small slice of what I've done, but shows the breadth of variety pretty well – sometimes I'm branding campaigns, sometimes doing full-blown UX design, sometimes art directing photography, sometimes creating static banners. All in a day's work.