What I did: Art Direction, Design, Concepting, Strategy
With impossible deadlines and lightning-fast turnarounds, email design is its own special beast. The challenges are many, but so are the rewards, with arguably the largest touchpoint for any retailer – an email that resonates can be the difference between making that bottom line and missing it. Cha-ching.
I've created hundreds of mobile-friendly emails for Eddie Bauer that are delivered nearly every day to millions of inboxes around the world. From channel to gender segmentation, from promotional messaging to the latest cool piece of gear, I've been there and done that.