What I did: Executive Direction and Strategy, Project Management, Writing, Editing
The Eddie Bauer Adventure Guide is all about getting people outside to live their adventure. Offering more than 10,000 unique routes across all 50 states, this app makes it easy to hit up a trail, go for a paddle, or charge the slopes with the detailed knowledge of a wizened local.
To get the app off the ground, Eddie Bauer partnered with Tmber to provide the information needed to power the thousands of routes across nine different outdoor activities, such as trail running, hiking, mountain biking, flat water paddling, and cross country skiing. The project required extensive research to aggregate details for each unique route – trailhead location, seasonality, skill level required, length, and an original write-up that describes how to reach the finish line without getting lost.
As co-founder of Tmber, I oversaw every step along the way, from inking the contract to the final delivery. Forming a small admin team, we scaled up our production by hiring more than 50 writers and editors, and delivered information on an aggressive timeline to prevent delaying the launch of the app. I wore many hats during this time, doing everything from writing and editing to strategizing and executing against delivery schedules.
The result is a highly regarded app that promotes Eddie Bauer's active brand while giving consumers a very useful tool to getting outside and getting it done.